Founders Framework

Founders Framework

Built to grow
from every angle.

Practical tools, proven frameworks and development programmes — for the business and the people inside it.

Which best describes you?

I run the business
Strategy, marketing, sales, operations and finance — tools built for owners.
I am in the team
Executive development, mindset and performance — built for the people who build the business.
DISC profiling
Understand how your team thinks, communicates and performs — with certified DISC masterclasses.

For business owners

The MSOFT Framework

Five pillars every business owner needs to master. Use the guides and templates below to audit where you are, identify the gaps, and take action.

M
Marketing
S
Sales
O
Operations
F
Finance
T
Team
Want a strategic review?
Book a 45-minute session to map your MSOFT gaps and build your action plan.
Book with Phil

For executive team members

The Executive Playbook

Nine disciplines drawn from global thought leaders. Designed to unlock your potential as an executive — from how you think, communicate and lead, to how you handle conflict, build trust and perform under pressure.

Mindset
Self-leadership
You are the CEO of yourself. Prioritise, delegate and protect your energy. Move from operator thinking to architect thinking.
Communication
Communication mastery
Verbal, nonverbal and active listening — convey your vision clearly and build real connection with everyone around you.
Mehrabian · Julian Treasure
Trust
Trust building
The trust equation in practice. Credibility, reliability and intimacy — with low self-orientation. Trust changes everything.
Covey · Galford
EQ
Emotional intelligence
Self-awareness, empathy and social skills as real performance drivers. Why EQ matters more than IQ in leadership.
Dr Daniel Goleman
Negotiation
Negotiation
Win-win frameworks for every conversation. Get to yes without giving in — interest-based outcomes that stick.
Fisher & Ury · Cialdini
Conflict
Conflict resolution
The TKi model — know when to compete, collaborate, compromise, avoid or accommodate. Conflict managed well drives results.
Thomas & Kilmann
Thinking
Critical & creative thinking
Lateral thinking, six thinking hats, questioning assumptions. Better decisions driven by reasoning, not reaction.
Edward de Bono · Dr Richard Paul
Presence
Body language
Read the room and command presence. Decode what others aren't saying — and control what you're communicating without words.
Dr Joe Navarro — FBI
Performance
High-performance habits
Mindful leadership, strategic thinking time, delegation, physical health and stress management — the weekly disciplines of an executive who performs consistently at their best.
Access the full Executive Playbook
Half-day and full-day sessions available. Book a 45-minute call with Phil to find out what's right for you and your team.
Book with Phil

CPD certified masterclasses

DISC Profiling

Used by thousands of businesses every year to improve teamwork, communication and performance. We white-label and deliver DISC masterclasses in-house — tailored to your team and your goals.

D
Dominance
Direct · Results-oriented · Firm · Strong-willed · Decisive
I
Influence
Outgoing · Enthusiastic · Optimistic · High-spirited · Persuasive
S
Steadiness
Even-tempered · Patient · Accommodating · Humble · Tactful
C
Conscientiousness
Analytical · Precise · Reserved · Systematic · Detail-focused

Masterclass programmes — 4-hour live sessions

Leaders
DISC for leaders
Understand how DISC affects leadership styles. Adapt your approach to motivate teams with diverse profiles. For senior leaders, managers and aspiring leaders.
Sales
DISC for sales
Adapt your pitch to different DISC profiles. Build client rapport faster, close more deals by matching communication to buyer motivation.
Teams
DISC for teams
Align team members to roles that fit their behavioural strengths. Reduce friction, improve collaboration and boost collective output.
Recruitment
DISC for recruitment
Identify ideal DISC profiles for specific roles. Incorporate profiling into interviews and reduce turnover through better role alignment.
Change
DISC for change management
Understand how different DISC types respond to transitions and uncertainty. Equip leaders to manage resistance, reduce stress and maintain productivity through change. Ideal for senior leaders and executives facing recent or upcoming organisational change.

What's included

Find the right DISC programme for your team
Book a 45-minute call with Phil to discuss which masterclass fits your goals.
Book with Phil